Boost Your Online Presence: The Strategic Guide to Utilizing Expired Domains for SEO Success
Last Update: February 1, 2024
If you need a domain and have been in the market for quite some time now, you may have heard of expired domains. Using an expired domain doesn’t require any special skill set or mechanism. It’s just another domain that was previously owned by someone else. Other than that, there is nothing different between handling an expired domain and a fresh one.
Its previous ownership could go either way. Sometimes it plays in your favor, while the opposite can also happen. If you find a match for your specific niche, it can take your SEO game to the next level. However, if you buy an expired domain that has some backlinks that come from irrelevant websites or have no relevance to your niche, search engines may filter your rankings.
To get the most out of an expired domain, there are a number of options you can apply for. People usually buy an expired domain to set up a private blog, some value the strong backlinks, while others simply 301 redirect the domain.
Cash on the Strong Backlinks
An expired domain with a strong backlink profile is a piece of gold for SEO professionals. Just find a domain that matches your niche and has a range of high-quality backlinks. Although those links are broken, you can build them again. The whole process may take time, but the bright spot is that it requires a minimum investment.
Contact the websites that were linked to this expired domain and inform them of the broken links. If it’s your lucky day, they will replace those broken links with new ones. Remember, every reply will not come up with a yes. But the number of positive replies will be enough to earn you a handful of quality links.
Build a Niche Specific Site
A niche site is an easy and effective way to earn a good return on your investment. If you build it on an expired domain, you just bypassed the 6-12 month Google Sandbox period every domain has to go through. It will result in more traffic in a short time and faster rankings.
Building a successful niche site sounds easier than ever, doesn’t it? Well, it may sound like but that’s not a guarantee. It all depends on how effective your particular niche is at generating traffic.
301 Redirect to Boost SEO
301 redirect, a hidden but well-known method to drive more traffic to your site and increase your revenue. In simple words, a 301 redirect is a code that tells your browser that the page was moved permanently to the new location. With that, you just add up all the cream of an expired domain to your existing domain.
Please note that you can’t just do it randomly. If you don’t have enough knowledge of 301 redirect don’t do it. That may cause irreversible damage, even a Google penalty.
If you have a high-quality expired domain that is relevant and mirrors your site, only then you can trigger a 301 redirect. An effective 301 redirect will boost the authority of your site, which will lead to a higher ranking in search engines.
A Private Blogging Network of Your Own
If you follow the recent developments, blogging is one of the most trending and lucrative professions these days. You make money by discovering new things, teaching people a few hacks, and even by sharing funny experiences. A private blogging network of your own will make it easy for people to track and follow you.
Private Blogging Networks often referred to as PBN, are mostly based on expired domains. Register an expired domain and just set it up for online blogging. You need to be careful here; it must look like a genuine blogging site and not one that is privately owned to create links for a website.
This process of creating a PBN may cost you more; however, the benefit is that you no longer need to pay for rental links. In fact, you can now sell links on your own PBN. That means you are the sole controller of your own network.